Trigger 3.0

Get the news, 49 minutes before it starts trending

#5 Product of the DayJune 04, 2015
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Hi everyone, I am Jimi. Here at Trigger we're all ravenous consumers of information. We really love some of the existing app solutions but we noticed a few drawbacks. The majority sacrificed timeliness for social relevance or depth. We often got our news later than friends who weren't using aggregators! We also found ourselves living in an increasingly small filter bubble because many of these apps were defining what we'd be interested in by what's popular in our social graph. Trigger is our first attempt at addressing these problems. We hand curate sources (to ensure quality inputs) and use a predictive algorithm to bring you news before it starts trending. We've also got a kind of cool "anti-social" discovery feature that finds the most interesting things your social graph ISN'T reading. We'd love if you'd check us out and let us know what you think.
@jimiwen congrats on the launch guys - what's the biggest challenge you are facing right now?
@eriktorenberg Hey Erik! Is it a cop out to say "acquiring a million users"? I'd say one of the primary challenges we've faced is localising our product and marketing to different markets. We're a multicultural team based out of Taipei and targeting both Asia and North America. There are unique cultural differences that really change how you need to think about things; some you'd never expect. Even something as simple as our value proposition and how we talk about it looks really different depending on who we're talking to. It's been a great learning experience though, because the discussions we have about localising the product feed back into the design and (we think) make the experience better overall.
Hey, Jimi stole my answer! :)
Really nice! I'm going to start using this a lot! :)
@tylerballl thanks, hope you do:) let me know if you have any feedback!
I wish there were more categories, but overall a really nice experience!
@fighto Hi Paul, Glad you like it. We are adding sources daily. With categories, we try to balance the overall experience. Try the Spotlight tab, it's in effect a different type of categorization.
Cool! This Reminds me of some of the stock trading apps out there that try to provide realtime news as well.
@aaronmckeehan Thanks! We definitely think there's something to be said for having content sooner rather than later. We're the kind of people who love reading something cool first so we can go pretend to our friends that we're super awesome and knowledgeable. Having stock news first might actually make you some money... what we do just annoys our friends. Hey, we'll take what we can get. :)
I think trigger is an interesting concept. Great team
@nzieber thanks! hope you enjoy Trigger.