Treepoints is revolutionising the fight against climate change. A simple planet positive subscription to offset your entire carbon footprint, plant trees and prevent plastic pollution. Plus earn points for your climate action to spend on sustainable brands.
Hey Hunters 👋
Anthony and @jacobwedderburnday here, the co-founders of Treepoints. We built Treepoints to make it easy for everyday people like us to understand our impact on the environment and then do something about it.
We started Treepoints when our travel tech startup went quiet during the pandemic and we built the platform on Bubble (shoutout to anyone making no code tools for people like us!!)
Here’s a little bit of info about Treepoints...
🔥 The Problem
Lots of people are worried about the climate crisis, but don’t know where to start. Doubts and feelings of powerlessness as an individual are enough to put people off.
🌳 Treepoints in a nutshell
Treepoints is a simple platform that revolutionises the fight against climate change for individuals and businesses.
🎁 Rewarding people for fighting climate change
Today, we want to show you how everyone can make a difference, track their impact, and earn rewards. Yep you read that right - rewards! We believe that doing good for the planet deserves rewarding, which is why we built a points system for rewards.
Think of it like airmiles, except we reward you for offsetting your carbon footprint, not adding to it.
You can spend your points on the rewards platform with eco-friendly brands like Brewgooder beer and Patagonia clothing.
💡Features of Treepoints
🌎 Carbon calculator - Find out the size of your carbon footprint based on a few quick questions.
🌎Offset your footprint - Balance your carbon emissions with a simple and affordable monthly subscription. We reduce carbon emissions elsewhere on your behalf with verified climate projects.
🌎Support global sustainable development - We work exclusively with climate projects that not only reduce carbon emissions but also provide environmental and social benefits for communities and ecosystems around the world. All projects are independently verified, measured and monitored by internationally recognised standards.
🌎 A comprehensive planet positive impact - Every month your donation plants 3 trees and collects the equivalent of 3 plastic bottles from our coastlines as well as offsetting your entire carbon footprint.
🌎Track your progress and visualise your impact - A personal dashboard shows you your total impact to date.
🌎 Earn points and spend them on rewards from our eco-friendly partners -
Referring your friends and family earns you extra points.
🌎Transparency - Check out our public ledger for records of all carbon offset and trees planted.
🙌Our Vision
We launched in beta in November 2020. To date we have offset over 2539 tonnes of CO2 equivalents, planted over 28,897 trees, and collected 4705kg of ocean-bound plastic. Our goal is to offset 1 billion tonnes of carbon by 2030.
For more info about how we started, the nice people at Forbes published this article about us: https://www.forbes.com/sites/ali...
🤞Over to you guys
Today, we’re looking for feedback on what we’ve built - both for individuals and businesses. Any comments you have are so helpful to us improving our product and making it as easy as possible for everyone to fight climate change. Happy to answer any questions!
🌲Offer
To say thank you for your support, we’ll plant a tree for every person who shares their feedback today.
Thanks for hunting us @benln !
@jacobwedderburnday@benln@anthony_nicholas Great work guys, really nice work. I founded and ran a business for nearly a decade to reduce UK domestic heating consumption (even won the Ikea EarthHack award back in the day) so this is close to my heart. One thing I always want to know is a bit more detail than just "you've had XYZ impact" is there a way to see the layer of detail between a summary and a full audit? Like an "Impact Activity"?
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@anthony_nicholas@akangudaniel Hey Daniel, appreciate the support. Also a big fan of what you've built with Eco-Catalogue! Drop me an email at jamie@treepoints.green and let's see if we can work together on something!
@simon_barker1 Hey Simon thanks for the support. This is such a good point about "Impact Activity" and definitely one in the road map. We're working on developing the internal user dashboard so that people and businesses can visualise and understand the impact that they're having. We currently share individual data (how many trees you've helped to plant) as well as the collective impact of our community. We also send round and share regular updates that quantify these numbers in other ways, for example every 100 trees planted is 1 employment day for a planter. We're hoping to develop this further so people can see exactly how their contribution is having a positive impact, without losing people in too much specificity and climate terminology.
@georgia_crump Thanks for the detailed reply, really appreciated. My main reason for asking is that while there is a huge push to plant trees (which is important) not everywhere is a good place to plant them so transparency is important. As Scotland found in the 1970s when they cleared peat bogs and planted trees which had great disruptions on the local habitat and actually had a negative impact on the CO2 levels as peat is a better form of carbon capture than trees
Congrats on the launch guys! Is this all built in nocode?? If so, well-played, did you work with an agency?
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@elliot_cross_egg It is indeed. The original prototype we built ourselves using Bubble.io, which is a delightful bit of software. We brought in an agency to help with design and making the prototype more robust for our Earth Day launch - they were called Ideable and we'd highly recommend.
Interesting. Hopefully more initiatives like this start appearing and through them regular people can have a bigger impact on the fight against climate change.
I think one important aspect in this field is to show the users/world that their donations palpably help, by giving regular updates on how many trees have been planted and their current status. That way it reminds and encourages the people that their money can actually make a difference.
@xgrv I think that's totally correct and something we're going to focus on a lot as we develop the product. People's favourite features are mostly focused on ways that help them understand how their contributions are making impact - so the simple stuff like graphs and a monthly email!
In future, we will create more content where we can tangibly show the impact through video too - whilst trying to avoid excessive emissions in the process!
@xgrv@anthony_nicholas just wanted to add to this that as a member you have access to a personal dashboard where you can see your total impact to date on how many trees planted, plastic collected and carbon offset. And then we share regular updates from our project sites via an email newsletter and on our blog 😊
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Interesting!!! @jacobwedderburnday are scope 1 and 2 emissions included when calculating carbon footprint ?
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@hridaygupta Hey Hriday. So we are in the process of developing an open-source, online tool to help businesses understand the contribution they are making to climate change and help them reduce it or offset it. Using accounting data, any company will be able to quickly calculate their overall Scope 1, 2 and 3 emissions and access resources to tackle them!
This is a grandiose idea that contributes to the development of ecology and the development of this direction. Everyone is doing a cool thing! Thank you to your team for such a product!
@korzhov_dm Thanks Dmitry, really appreciate your support!
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Congrats on the launch! While I think the concept is very cool, to help people making their first steps towards a more responsible way of living, I see two main problems:
1. Carbon offsetting doesn't really solve the problem, as it doesn't reduce or stop the emissions. It makes you give money to projects to clear your conscience, and it does not balance the emissions that you or a company can keep on doing (https://www.greenpeace.org.uk/ne...https://friendsoftheearth.uk/cli...).
2. When rewarding the users with discounts on stuff, you are actually encouraging them to keep consuming and financing the cycle that is bringing us here in the first place.
Sorry for the rant, I really do think it is a great initiative, I just want to highlight what I think could be changed to have a bigger impact, and go the way you'd like the project to go :)
@rubenwolff Hi Ruben, thanks for your support and for bringing up these two points, I'll try and share a bit of our thinking around them.
On the first point, our belief in starting Treepoints is that it's very much a gateway to a more sustainable lifestyle for everyday individuals who don't know where to start in taking action against climate change. For all of our members we send regular tips and advice for making your life less carbon intensive (green energy providers, plant-based diet inspiration, slow travel and slow fashion advice).
You're so right to flag these two articles as there are lots of dodgy offsets doing more harm than good as mentioned in the first article. This is why we only work with projects that have been verified by Gold Standard or the Verified Carbon Standard who rigorously scrutinise projects, make sure that local stakeholders are regularly consulted, and monitor the projects throughout their lifespan to avoid some of the problems outlined in this article. This means that not only are the projects we support offsetting carbon, they are also providing a flow of money to developing countries to support sustainable development and develop their economies along low-carbon lines. You can see the projects that we have supported to date here here
On the second point about rewards, we only work partner with brands who have strong sustainability credentials such as Wearth, Patagonia clothing, and Brewgooder. Our aim here is to introduce our members to more sustainable alternatives to their current shopping habits, creating more conscious consumerism to replace less eco-friendly brands, and the rewards help incentivise this initial switch. Although in an ideal world we would be able to completely change the consumer habits of our members, we know that this is unrealistic, so for now we're focusing on nudging people in the right direction.
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@georgia_crump it does make sense yes. Thank you for taking the time to reply :)
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