Hip-hop business and strategy; Stories that matter

Trapital is a newsletter about hip-hop business. Each week, Dan Runcie writes a story about the strategic moves that shape the industry. When most coverage on hip-hop business scratches the surface, Trapital digs deeper to explain the trends behind hip-hop's growing influence in society.

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26 Reviews5.0/5
Hey PH! I’m Dan, the founder and author of Trapital. I started Trapital because there was a lack of consistent quality writing on the business side of hip-hop. These artists are some of our most successful business leaders, but the coverage on them is usually focused on lists and announcements. As a freelance writer with a strategic partnerships background, I knew there was an opportunity for a new publication to help people better understand one of today's most influential industries. When these stories are done right, we can learn as much from Drake as we can from Elon Musk. Here are some early highlights on Trapital: * One of LinkedIn's Must-Read Series * Featured on Twitter's Best Music Writing in 2018 * Featured on MediaREDEF, Flipboard, and other publications that highlight top writing I would love any feedback you have. I’ll be around if you have questions!
One of my favorite newsletters out there. I love hiphop (as consumer) but the business of hiphop is a “canary in the coal mine” for so many broader trends. Dans a great writer and he responds quickly to the news flow; definitely subscribe!

My favorite newsletter, and not just bc I'm a hip hop fan. Hip hop is on the bleeding edge of culture, and by extension business trends. Irrespective of your industry, the wisdom is expansive and highly practical. And Dan's a great writer


One of a kind analysis on the biz of media, via the lens of hip hop


Increased frequency, expanding out of hiphop to sports and fashion

Couldn’t agree more. The amount of times I’ve recently fwd’d the Trapital newsletter is second only to Stratechery!
Always a must read. The thoughtfulness of Dan's work is unparalleled. He always takes on stuff in such an interesting and unique way, one that I often don't think I would have arrived on my own. Really worth subscribing to, no matter what your level of interest in hip hop is.

Since subscribing, I look forward to Trapital posts like any other major news outlet. I've always been fascinated by the business side of the music industry. But Trapital seems to be the only outlet that covers it with credible detail.


Deep coverage of music industry business news. Very well written and thorough reporting.