We wrote this to provide a deeper dive into 7 different tactics within traction channels we covered in our book. Some of the tactics (like PR) I've seen work really well, but we just didn't have time to fully explore the tactics in the book.
Justin (@jwmares) and I put together this free email mini-course to illustrate what it's like to focus on a marketing channel, by showcasing cutting edge tactics in 7 traction channels: publicity, email marketing, viral marketing; existing platforms, social and display ads, engineering as marketing, and content marketing.
Using the Bullseye framework from our bestselling book Traction - tractionbook.com - when you hit the Bullseye and identify the 1 traction channel out of the 19 that has a decent chance of hitting your traction goal, you double down on that channel and really focus on it. In doing so, you become an expert in it, continuously testing to uncover the cutting edge tactics within it that have amazing conversion rates. This course is a taste of what that looks like. It digs deeper than we do in the book into specific tactics within these 7 traction channels.
Ask me anything about the course or book here. Independently, I'm also doing a Product Hunt AMA next Wed -- please come and really Ask Me Anything! http://www.producthunt.com/live/...
I'm sure this has some value and it is of course free, but why a email course? Can you just make a ebook? Or a blog post? I hate email courses with a passion.
@getbrandflakes We made this free email course because we found that people do tend to like email courses. Many people pick up an ebook and never read it, while most read (or at least glance at) everything in their inbox.
@jwmares@getbrandflakes I don't mind email courses, but I much prefer an eBook if I had the chance. May be nice through throw in a link to a condensed eBook or pdf file in the welcome email, but still send the course. Anyways, still glad to check the email course out! :)
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@getbrandflakes@jwmares I'm echoing @rob_race and would also prefer an eBook or pdf. The bite sized serial emails that I have to open over the course of days is distracting. I've signed up, nonetheless.
I really loved Traction, and pre-ordered the physical copy this time just because I was cramping my hands trying to highlight everything important on my Kindle. So, thank you, this e-mail course sounds like gravy.
I've READ the book (like 100 times) and TOLD my startup traction chasing colleagues (like 100 of them) about the book. And now a COURSE. It just, gets, better! Keep up the AWESOME work Justin and Gabriel!
cheers,
Paul (cofounder, PopcornMetrics)
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