Traction (Book)

A Startup Guide to Getting Customers

#2 Product of the DayAugust 26, 2014
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Congrats @jwmares and @yegg on the launch of the book. The obvious question: how are you applying the material, to market the book? :)
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@rrhoover This book is :everywhere:. I'd trust that they definitely know about traction because of that, haha.
@rrhoover thanks! We are applying the material directly to getting traction for Traction :). We're actually going to go beyond and run tests in each channel just for the fun of it, but right now we're focusing on tests in our "Inner Circle" (from the book) in Targeting Blogs (including podcasts), Email Marketing (our list and others) and Speaking Engagements.
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@yegg hey Gab! can you be elaborate more in how you guys are using the principles in your book to market the book? Super interested :)
@eriktorenberg Hey Erik, co-author Justin here. Basically, we looked at how others had successfully marketed and launched books and decided email marketing (to our list and others), and targeting other audiences with guest posts, podcasts and the like would be key to making this book do well. We also have a few speaking engagements lined up So, for us that's meant doing guest posts (the first of which went live on Kissmetrics yesterday), a bunch of podcast interviews, creating a Slideshare - http://www.slideshare.net/jwmare..., speaking engagements where we required the organization to purchase multiple copies as part of the engagement. Lastly, we have several people in the startup community emailing for us over the next 2 weeks. We'll be writing up a full post in a few weeks once things settle down from launch a bit!
Related, an early review of Traction Book - http://kevindewalt.com/2014/08/2...
@jwmares Great job, Justin. I expect that traction will be in every founders' library soon.
Saw via an email from @mattellsworth and bought yesterday, was just about to post to PH :)
@_jacksmith SHIT! If @mattellsworth is into this book, there must be the word of the Traction Gods written in there. In all seriousness, every time I need growth advice I call @jwmares. This book is worth it's weight in a fictitious metal more valuable than gold.
I listened to a podcast that mentioned the book and then I realized that I had already signed up for the pre-sale list. Started reading it last night and it is very straightforward with the sole intent of how to systematically get traction. Thanks so much for much for giving back to other entrepreneurs :)
For those that don't know yet - there's an AMA with @jwmares & @yegg on GrowthHackers at 12 pm PST/3 PM EST tomorrow: http://growthhackers.com/questio...
@AnujAdhiya Thanks! It's actually tomorrow, but really, really appreciate spreading the word. Come with good questions!
@jwmares Doh! just edited my comment to say that!