Traction

How startups can achieve consumer growth

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Discussion

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Gabriel WeinbergMaker@yegg · Founder & CEO, DuckDuckGo
FYI: I'm also here to help answer questions as the co-author of Traction. In my other life I'm the CEO & Founder of DuckDuckGo. Also, for everyone stopping by, you can get the first three chapters for free at http://tractionbook.com/
@yegg What are some of the lessons you teach in Traction that you personally leveraged to help grow DuckDuckGo to nearly 10,000,000 queries per day?
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Gabriel WeinbergMaker@yegg · Founder & CEO, DuckDuckGo
@caseya in the book we present a framework called Bullseye to figure out what traction channel (out of 19) to focus on to move the needle for your traction goal (as I painted a bit more in this comment: http://www.producthunt.com/books...). When you reach diminishing returns in that effort, you have to restart the process, either because that channel isn't going to get you to that goal, or your goal was attained and now you have a new one, and the channel won't get you to that goal. At DuckDuckGo, we've gone through that process 6 times, including going through it again right now! In fact, we've even run it more than that because we have a separate traction goal for DuckDuckHack (our open source instant answer platform) where the goal is developer engagement (as opposed to consumer user acquisition). The channels we've ended up focusing on for various steps from 10,000 searches a day to 10,000,000: SEO (search engine optimization), content marketing (my blog, and then micro-sites), social ads (mainly reddit), PR (online and then TV), and Business Development (integrations into Safari & Firefox). All of these have reached diminishing returns and we're essentially back to the traction drawing board, running Bullseye again internally.
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Erik TorenbergHiring@eriktorenberg · Former Product Hunt
It is my pleasure to introduce Justin Mares for an AMA today at 12pm PST. Justin is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He's currently working on his 3rd startup, and runs a growth meetup in San Francisco. Ask questions in advance...... :)!
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Justin MaresMaker@jwmares · Co-author, Traction Book
@eriktorenberg Thanks Erik! Excited to do this.
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Harry Stebbings@harrystebbings · Podcast Host @ The Twenty Minute VC
Amazing book absolutely loved it! Such a great read for a podcaster and has really helped me build The Twenty Minute VC! So Justin, if you had to choose one interview which was your favourite to do, which one was it and why? Can't wait to hear the answer to this one!
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Justin MaresMaker@jwmares · Co-author, Traction Book
@harrystebbings Thanks Harry! How did you use it to grow the Twenty Minute VC? Favorite interview... that's a hard one. However, I will say I was blown away by Alex Pachikov's interview about how they leveraged partnerships and new channels to grow. They've done a ton of really, really smart stuff behind the scenes to grow.
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Paul M Boyce@paulmboyce · coFounder &CEO http://PopcornMetrics.com
I'm a huge fan of the first book - I've recommended it probably more than any other book!! can't wait to get my hands on this new edition!!
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Kevin Strasser@kjstrasser · CEO TribeBoost / Founder MoSquatch
One of the best business books I have read in the past few years...and I read about a book a week or so.