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Thoughts on Design

Timeless insights from world-famous designer Paul Rand

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Michael Sitver
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@msitver Β· Curator @ Morning Short, Commute Kit
Paul Rand (now deceased) designed some of the world's most famous logos (ABC, Ford, IBM, Steve Jobs's neXt, etc.). In this book he gives away his design secrets, as well as his general theory on design. It's awesome. Read it.