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The User Method

How entrepreneurs create successful innovations

Discussion

Sachin Benny
@sachinb91
After reading the first half, the book feels more like a primer for people just starting off building a product/ start up.Is that how it is intended to be? Most of the stories mentioned in the first half, from Airbnb to Basecamp is part of start up folklore, and the idea of designing a product for yourself/empathising with customer while designing a product … See more