The User Method

How entrepreneurs create successful innovations

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Sachin Benny
Sachin BennyHiring@sachin_benny
After reading the first half, the book feels more like a primer for people just starting off building a product/ start up.Is that how it is intended to be? Most of the stories mentioned in the first half, from Airbnb to Basecamp is part of start up folklore, and the idea of designing a product for yourself/empathising with customer while designing a product has been around for a long while now in different names such as design thinking etc. Im not really motivated enough to start reading the second half of the book