The Startup Playbook

How-to guide for building your startup from the ground up

#2 Product of the WeekFebruary 19, 2018

Thinking of doing a startup? Looking to optimize your chances for success? The Startup Playbook is the go-to guide for startups, covering everything from whether a startup is the right path for you, to how to know if your idea is good, to how to get funding and even how to run your company. Written by founders for founders. Forward by Brad Feld.

  • Paul Foley
    Paul FoleyTech Enthusiast

    Great advice from serial entrepreneurs who have a plethora of experience to share to first time founders.



    For the first 6 months of founding our previous company, we sat in Raj's office.

    We asked Raj for advice daily (a lot of which is in the book). Without that guidance, the company wouldn't have gone from 0 to an eight-figure acquisition in 2 and a half years.

    I highly recommend this book to any entrepreneur starting on their journey. As today is launch day, you can buy the kindle version for $.99, it'll be the best $.99 you ever spend.

    Paul Foley has used this product for one week.
  • Pros: 

    Real words from people who have been there.


    Like all advice, only good if you take it.

    If you want to understand whether you should go the startup route, how, why, when, etc. Read this book.

    Katherine Fye Sears has used this product for one day.
You need to become a Contributor to join the discussion.
Taylor Edmiston
Taylor EdmistonHiring@kicksopenminds · Senior Software Engineer
Kindle edition is $0.99 for the first week
Rud Steinar
Rud Steinar@rudsteinar · software
@kicksopenminds it is cheap
Cody Fitzpatrick
Cody Fitzpatrick@codyfitzpatrick · Founder @ & OrbitalOne
I'm always a fan of more startup "self-help" resources, and @bfeld & @rajatabhargava certainly seem to have been there and done that. Quick question -- will this particular Startup Playbook get into VC, IPOs, and private equity sales? I ask as I see you both have significant experience in these areas. Lastly, while I will very likely be picking up a copy of this book (and I recommend you do too if it seems applicable to your career and/or ambitions), there are some other free resources out there to help you along the way in conjunction with this book: - Startup Playbook, by Sam Altman ( - How to Acquire More Users, by Julian Shapiro (
Bala K
Bala K@technodriv · Freelancer
@codyfitzpatrick thanks for Sam Altman’s book. Looks like a must read 👍
Ben Tossell
Ben TossellHunter@bentossell ·
Will be reading this :) Brad Feld wrote the foreword. "The Startup Playbook is our personal how-to guide for building your startup from the ground up. In it, you’ll find a collection of the major lessons and shortcuts we’ve learned that will shift the odds in your favor. We’re sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you."
Nilanchala Panigrahy
Nilanchala Panigrahy@npanigrahy · I Code.
Looking forward to reading it. By the way is it available on Google play books?
Shaun Johnson
Shaun Johnson@idealexit · Startup Institute cofounder
Congrats @WillHerman! Bought it and plan to start reading this weekend. 📚🐛