The Power of Habit

Why we do what we do in life and business

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1 Review5.0/5
I've read this book through at least four times. It's part brain science, a study in psychology and a lesson in empathy. Anyone interested in self improvement or organizational change should definitely read it.
@brittjmartin we would LOVE to get charles on for an AMA. reaching out now :)
This is a great companion book for Hooked by Nir Eyal. One takes the angle of personal and organization improvement, the other takes the angle of product design. Together they form a relatively complete picture of the nature of habit, and its use as a tool in a variety of domains.
This book is amazing. Cue, routine, reward - similar to Nir Eyal's hooked model (T.A.R.I) and BJ Fogg's B=MAT. All really solid theories. If you're interested in habit change and creation check out the app i'm building based on the leading theories behind behavior change πŸ˜„