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The Pool

Interesting, inspiring, original content for busy women

Featured comment

sam baker
@sambaker · CEO, The Pool
Hi, Email isn't really the focus. Today in 3 is just the driver that creates a daily habit. It drops everyday at 8am and is the 'nudge' to get our user to check in. The real focus is the timed content drops. We 'broadcast' content throughout the day at prescribed times, based on where women (mainly) are, what device they're on (that's why we created ou… See more

Discussion

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Dave Ambrose
@daveambrose · Steadfast Venture Capital
Three articles delivered daily via email, all sorted by how much time you have to read - from 30 seconds per piece to long-form. Thus far, the content is more culture and lifestyle focused, primarily toward the UK woman (where The Pool is based) but liking the editorial view thus far. Content is sorted by cards (tip @jordancooper and @ryandawidjan) to make… See more
Andy Rosenberg
@andythegiant · Head of Marketing, Roostr
Is this model the future of content/content delivery? At what point do we become oversaturated with inbox fatigue and how do the best newsletters rise to the top?
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sam baker
@sambaker · CEO, The Pool
Hi, Email isn't really the focus. Today in 3 is just the driver that creates a daily habit. It drops everyday at 8am and is the 'nudge' to get our user to check in. The real focus is the timed content drops. We 'broadcast' content throughout the day at prescribed times, based on where women (mainly) are, what device they're on (that's why we created ou… See more
Del Williams
@delwilliams · Founder, Private Curator
I am not convinced this has any staying power. Email is fine, but sorta shows target audience is skewed older. No one doing their due diligence would make this for the millennial. No way to monetize except through ads, and those only work at scale.