The Paradox of Choice

Why more is less

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Rajarshi Nigam@rajington
His TED Talk (https://youtu.be/VO6XEQIsCoM) gives a great preview of what the book is about. For me it ties for #1 with Malcom Gladwell's TED Talk which seemingly argues the opposite (https://youtu.be/iIiAAhUeR6Y).
Niv Dror@nivo0o0 · Words @ProductHunt & @AngelList
Barry Schwartz: The paradox of choice: