The Nordic Web

Data-driven analyses and deep reporting on Nordic startups

Featured

From the maker

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Neil S W Murray
@neilswmurray · European tech journalist.
Thanks for hunting us Eric!

Today, The Nordic Web is becoming a members-only community, as shunning ad-based business models increasingly becomes an attractive approach for niche tech sites and we have certainly been greatly inspired by the success and approach of @jessicalessin and @theinformation.

Despite only focusing on the Nordics, a region that has only 26 million people and comprises of just five countries, we have already signed up hundreds of paying subscribers pre-launch and we now have the next milestone of 1,000 in our sights.

We have always focused on quality over quantity and loyal readers over attracting new ones, meaning a membership model both best serves our values and our requirement to run a sustainable business, in order to keep running and growing.

A full-scale membership model will provide us with the resources to provide higher quality, deeper reporting, meaning that we can contribute even more as a useful resource. It will also help us be more accountable, by concentrating on our member’s needs rather than investors or advertisers.

I would love to answer any questions about:

- Our decision to move behind a paywall and my thoughts on why this works so well for niche media sites.

- The Nordic startup and tech scene (In 2016, there were 708 investments totalling $2.7 billion!)

Also, fun-fact, all of these companies originated in the Nordics: Spotify, King (Candy Crush), Skype, Rovio (Angry Birds) Mojang (Minecraft), Zendesk, My SQL, Klarna (and the list goes on....)

Discussion

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Neil S W Murray
@neilswmurray · European tech journalist.
Thanks for hunting us Eric Today, The Nordic Web is becoming a members-only community, as shunning ad-based business models increasingly becomes an attractive approach for niche tech sites and we have certainly been greatly inspired by the success and approach of @jessicalessin and @theinformation Despite only focusing on the Nordics, a region that has... Show More
Simon Sylvest Rasmussen
@simonsylvest · Co-founder and head of growth @Founders
This is so much needed As most traditional media brands apparently "dont have time" to tell the story in depth and only focus on celeb investors, which car the entrepreneur will buy after the exit or how one will disrupt (aaaarrrr) something, it is so important that someone actually bothers about trying to dwell at the important elements of what is going... Show More
Daniel Verten
@danielverten · Growth
Indispensable resource for the Nordic startup community, congrats @neilswmurray!
Joseph Michael
@josephstockholm
Every tech ecosystem needs a resource like the Nordic Web. Well done @neilswmurray!
Sylvain Maretto
@sylvainmaretto · Product Designer, Zalando
We've got to pay to read your article about why we should pay...
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