Around the web
The Diplomats Reunite to Takeover NYC's Hammerstein Ballroom for Spotify's Rap Caviar Live ShowcaseIt was truly a New York affair Tuesday night (Nov. 21) as hometown natives The Diplomats, A$AP Mob, and Highbridge The Label took the stage for Spotify's RapCaviar Live showcase. Hammerstein Ballroom opened its doors for the highly anticipated event, and fans filled the cavernous venue anxiously waiting to see the show.
How a Hit Rap Song Happens NowIn this, the year hip-hop won the music business, one of its defining hits was released more or less by mistake. Back in February, Lil Uzi Vert, a charismatic, septum-pierced 23-year-old rapper out of Philadelphia who'd become internet famous with a frenetic outpouring of digital singles, EPs, and mixtapes, was on his first tour of Europe, opening a string of shows for the Weeknd.
Spotify's RapCaviar turned the playlist into a movement, now Viva Latino is nextThe playlist is the most powerful medium in music. Streaming music companies spend millions developing algorithms and hiring teams of curators to create them, millions of people tap play on them each day, and some - like Spotify's Discover Weekly - give you a reason check your phone every Monday morning for a new collection of songs exclusively tailored to your tastes.