The New Killer Apps

How Large Companies Can Out-Innovate Startups

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Ali R. Tariq
Ali R. TariqHunter@alirtariq · Product Designer, Axonify
Dare I say this is the best book about corporate innovation that you've never heard of. Writers, Chunka Mui and Paul B. Carroll, lucidly describe what the biggest threats to large companies are in this day and age of rapidly evolving tech and business. They then convincingly describe what the companies can do to start innovating like startups. In general, they hone in one what they deem are the six most disruptive technologies around: mobile devices, sensors, cameras, social media, the cloud, and emergent knowledge (sort of like Big Data with insights). Then they prescribe a three step marching order to make use of the above: 1) THINK BIG 2) START SMALL 3) LEARN FAST Of course, it's much easier said than done, but the writers do a really good job of presenting well thought out case studies and examples. This one is a quick must-read if you're into corporate innovation at all.