The Mom Test

How to talk to customers when everyone is lying to you

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Wow i am excited to find this book on PH! @Robfitz's work is genius. To me personally it was a complete game-changer how i spoke with customers. If you want a rough feeling what the book is about look at this super old presentation by rob: 10/10 highly recommend!
just finished this book. loved the first half. i totally revamped my cust dev sections. no more forward looking questions! now i focus exclusively on the customer, their problems & pain points, their current solutions, and their routines. must read for any early stage startup.
One of the best startup books I have ever read!