The Mom Test

How to talk to customers when everyone is lying to you

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#3 Product of the DayJune 15, 2014
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Andreas KlingerHiring@andreasklinger · Tech at Product Hunt 💃
Wow i am excited to find this book on PH! @Robfitz's work is genius. To me personally it was a complete game-changer how i spoke with customers. If you want a rough feeling what the book is about look at this super old presentation by rob: http://bit.ly/rf-custdev 10/10 highly recommend!
Benjamin Hoffman@benhoffman_ · Software Engineer
just finished this book. loved the first half. i totally revamped my cust dev sections. no more forward looking questions! now i focus exclusively on the customer, their problems & pain points, their current solutions, and their routines. must read for any early stage startup.
Tigran Hakobyan@tigranhakobian · Entrepreneur, Co-founder/CMO @ inapptics
One of the best startup books I have ever read!