YES PLZ: Democratizing great coffee with "The Mix", an ever-evolving blend of the best, freshest beans, built to delight coffee lovers.
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Introducing YES PLZ, "The Mix", and my return to ☕️➡️📭Friends, When I started making a list of who to share this first prototype batch with (family, dear friends, respected longtime coffee allies, and key stalwart supporters who contributed to the success of Tonx Coffee) the list turned out to be over a hundred people!
Do We Need Another Coffee Subscription?Years after Portlandia and SNL started poking fun at the elitist barista, the cliche of the mustachioed, bespectacled, houndstooth-vested coffee snob persists. Over the past decade, terms like "fair trade" and "single origin" entered the vocabulary of a larger swath of the American population, denoting quality, as coffee's third wave gained steam.
Building the next great coffee company from the grounds upCoffee roaster Tony Konecny, better known by his nickname Tonx, had his first run at a mail-order, subscription-based coffee service play out in a way most people would see as success. Three years after its founding, his angel- and seed-stage-funded startup, Tonx Coffee, was bought out by Blue Bottle Coffee, which itself got gobbled up by Nestlé in 2017.