THE LOOP is a design documentary by InVision.

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Clark Valberg
Maker
CEO at InVisionApp.com
How does a 100-year-old company change course to become a design-forward business? We dug into IBM’s inspiring design transformation to learn how design thinking redefined business outcomes at one of the world’s largest enterprises. Featuring Phil Gilbert, General Manager of Design, and IBM Distinguished Designers Doug Powell, Adam Cutler, and Liz Holz, THE LOOP candidly explores the philosophy—and processes—used to elevate IBM’s product design practice and influence market outcomes. We hope you enjoy the film! See the documentary here
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Tevi HirschhornProduct + UX
@clarkvalberg awesome! watching now
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Jerry Becker
All Around Good Guy
@clarkvalberg Excited to see this hitting the streets! I was fortunate to have a sit-down with Phil a few weeks ago during the launch event for IBM's newest Design Studio at Wework White House. Got to pick his brain about how he transformed IBM's design culture, and he told me this video was coming out. Looking forward to checking it out!
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Nachum Kligman
Co-Founder BookLikeABoss.com
Seems like every week InVision is launching new innovations and changing the way a company builds it's brand. Outstanding!
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Clark Valberg
Maker
CEO at InVisionApp.com
@kligman Thanks so much sir!
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Sam Goudie
Homamo - Product strategy & design
I've been really enjoying the Design Better podcast. Looking forward to watching this. Great to see a company like Invision telling stories and sharing design experience.
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Claire Karjalainen
Maker
Content and Marketing at InVision
@sgoudie Thanks, Samuel! And for your kind words about the Design Better Podcast too!
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Jose Niño PérezData, Tech and Social Science
Now that's content marketing.
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Akshay Kadam(A2K)
Maker of all things JavaScript 😘
Anything by Invision. Just upvote it. These guys are the only one's who make awesome products all the time. One question though, do u sleep ?
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