The Honest Truth About Dishonesty

How we lie to everyone, especially ourselves

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Ben TossellPro@bentossell · newCo
Drawing on original experiments and research, in the vein of Freakonomics, The Tipping Point, and Survival of the Sickest, Ariely reveals—honestly—what motivates these irrational, but entirely human, behaviors. @danariely would love to hear your side on this (a behind-the-scenes, if you will). What was the writing process like?