The Honest Truth About Dishonesty

How we lie to everyone, especially ourselves

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Ben Tossell@bentossell · Services for startups
Drawing on original experiments and research, in the vein of Freakonomics, The Tipping Point, and Survival of the Sickest, Ariely reveals—honestly—what motivates these irrational, but entirely human, behaviors. @danariely would love to hear your side on this (a behind-the-scenes, if you will). What was the writing process like?