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Ben Tossell@bentossell · newCo
Drawing on original experiments and research, in the vein of Freakonomics, The Tipping Point, and Survival of the Sickest, Ariely reveals—honestly—what motivates these irrational, but entirely human, behaviors.
@danariely would love to hear your side on this (a behind-the-scenes, if you will).
What was the writing process like?
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