The Growth Playbook

15 growth strategies from Dropbox, Stitch Fix, & more

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#3 Product of the DaySeptember 12, 2018

The Growth Playbook is a collection of 15 step-by-step strategies from growth marketing experts at Dropbox, Stitch Fix, and LinkedIn.

It provides tactical but in-depth guidance on how to build customer segments, target them in ads, monetize in product, and test results.

Reviews

Sean Meador
natewcl
Tobias Abdon
 +8 reviews

Discussion

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Bilal Mahmood
Bilal MahmoodMakerHiring@bilalmahmood · CEO @ ClearBrain
Hi everyone I’m Bilal, cofounder of ClearBrain (YC W18) and one of the editors of The Growth Playbook. I was inspired to compile the Playbook as I felt there was a gap in the market for in-depth but tactical growth strategies, that best-in-class companies had actually seen results from, and others could easily replicate. So I collaborated with the heads of product and marketing at high-growth companies to compile 15 different strategies with 100+ pages of original content. We tried to cover every stage of growth, including topics like how Frame.io identifies valuable customer segments, how Dropbox runs pricing tests in their subscription funnel, and how Stitch Fix measures the effectiveness of TV ads. Thrilled to see this go live and excited to hear what everyone thinks!
Frank Locascio
Frank Locascio@franklocascio · VP Marketing, Berminal
@bilalmahmood so much quality info to wrap your head around. nice work!
Rick Bashkoff
Rick Bashkoff@bashkoff · One of the makers of Gather
@bilalmahmood @franklocascio Looking forward to checking it out. Looks great.
Bilal Mahmood
Bilal MahmoodMakerHiring@bilalmahmood · CEO @ ClearBrain
@franklocascio thanks! Was a delight to work on, as I found myself learning so much from each author as their chapters came in. :)
Steven Aguilar
Steven Aguilar@theasteve
@bilalmahmood When is this book coming out?
Andrew Ishimaru
Andrew Ishimaru@andrewish · Partner, Optimotive Web Services
This is killer.
Thierry Maout
Thierry Maout@thierrymaout · Marketing and product aficionado
Great design and super useful content at first glance, looking forward to dive deeper into it. Thanks for the hard work and willingness to share!
Bilal Mahmood
Bilal MahmoodMakerHiring@bilalmahmood · CEO @ ClearBrain
@thierrymaout thank you! We were fortunate to have many great authors and growth leaders kind enough to share their best practices. :)
Richard Liu
Richard LiuPro@richardfliu · Co-Founder at Yought
Looks like awesome content! As a note the website seems quite jumpy on a mobile (for me). The form field keeps going up and down.
Bilal Mahmood
Bilal MahmoodMakerHiring@bilalmahmood · CEO @ ClearBrain
@richardfliu Sorry about that! We'll look into it.
Обзоры суперкаров
Обзоры суперкаров@autosvit_net · Developer, Freelancer
good project