The Growth Marketer's Playbook is a great toolkit for learning how to scale startups from idea to seven figures. Learn how to avoid the mistakes that 90% of startups and rapidly scaling companies make by uncovering the high impact areas of growth. Jim is an expert at this stuff and now he's sharing that knowledge in a great package.
Easy to read, focuses less on theory and more on real world examples.Cons:
Not a very big book, for some maybe that's a pro.
Jim knows what he's talking about. That really comes through in this book. Some examples but mostly the guiding principles of how to duplicate other companies growth for your business. I think it's a great combination. It's not super-advanced either, I feel like it's all very reachable for most audiences.
Just remember, it's work! There are no magic bullets. This book makes that clear, and frankly I like that a lot better than someone selling "overnight success" tactics.
One thing to note, if you are no stranger to Growth Marketing - for example - if you have read every post on GrowthHackers.com since it launched and follow Sean Ellis and Sujan Patel like they are your best friends, this may not be the best book for you. It is extremely powerful for early to mid level growth marketers and business owners trying to grow. But an already advanced modern marketer may not get earth-shaking insights here. Still, everyone can use reminders.
Basically, get the book. It's great : ) I've read it twice already and it's time well spent.George Featherstone has used this product for one month.