@sebastianwerz@chai_mishra I appreciate you offering a pescatarian option; but it seems quite a major oversight to try and launch this is in Silicon Valley without offering a pesca-pescatarian option. - What's your timeline for adding that look like?
https://youtu.be/IC-ZBJ-Kw2E?t=32s
@_jacksmith@sebastianwerz Can't believe we missed that! Rest assured, we're launching a full-scale fish-finding mission, focussed solely on edible varieties of fish that in turn live entirely off of fish. More details to come.
@_jacksmith@sebastianwerz@chai_mishra great point! Also one more quick question, sorry if somebody already asked and I did not catch that, do you plan to include recipes sometimes in the near future ?
I was actually thinking about how can I make my life easier by not going at the grocery story every Sunday ( unless its something specific or for fun of it, which seems a bit silly ) and this might be the answer + amazon now for other house supplies.
I looked at the options such as blue apron or hello fresh, but it does not look like a lot of food for the $ you are paying. This looks perfect but it would be pretty neat if we had recipes.
@novica93@_jacksmith@sebastianwerz We actually do add some recipe suggestions for dishes you can create with the ingredients. The best part about the box, though, is that it's flexible. So while you can make some pretty elaborate recipes with the ingredients, you can just as well throw a couple of them together and get a nice meal in 5 - 10 minutes!
Hey folks! I'm Chai, the Founder CEO of Movebutter.
We're really excited to get the ProductHunt community a sweet discount! Use the promo code "PRODUCTHUNT15" for a nice 15% off the Founder's Box! So, you can replace your entire food spending with one $85 subscription. You can eat better, spend less, and support a more ethical food value chain.
We've spent months working on the Founder's Box and I'm really proud to be able to present it to y'all. Please feel free to ping me with questions anytime!
You can find me at chai@movebutter.com
Thanks!
Report
@chai_mishra@movebutter Loved your passion in the video and all the hard work and research you guys put into it! I would like to see an unboxing or a meal-prep video, because I'm having a hard time visualizing how 21 meals fit all inside the box.
@fahdoo@movebutter so happy to hear that! We're definitely gonna work on an unboxing video first thing this morning! In the meantime, here's the stuff you can expect to find in an average box: https://www.movebutter.com/pages...
We go for 20 staple items. Together, they make for an entire week of food. The categories remain the same but every box has a new variation within the category. For example, you'll always get a bag of fresh cut fruits in the box but we change what those fruits are every week. Keeps it exciting while covering all dietary needs!
Report
@chai_mishra@movebutter Nice, I like that you have variety every week. Do the boxes come with any recipes or its left up to the customer?
@fahdoo@movebutter They do! We add suggestions for dishes you can create with the ingredients. The best part about the box, though, is that it's flexible. So while you can make some pretty elaborate recipes with the ingredients, you can just as well throw a couple of them together and get a nice meal in 5 - 10 minutes!
Hey PH community! I'm Sebastian, one of the founders of Movebutter. I'm really excited to tell y'all more about The Founder Box and our story!
We're giving the ProductHunt community an awesome 15% discount on the box -- just use the code "PRODUCTHUNT15" during checkout!
Please feel free to ask us questions here or email me at sebastian@movebutter.com
I really love the concept and the care it took to put this box together. The only challenge I see is for the person who is always on the go. Most assuredly that person is guaranteed to go out to eat once or twice a week. It would appear that you would need quite a bit of discipline adhering to the consumption of these meals each day. Did that go into your thought process when putting this together?
@bryansarnold That's a really solid insight! We were wary of that when we were designing the box: That a user would go out for a few meals and end up with leftovers at the end of the week!
We found that the best way to counter that was to pick the right items. So in our mental model, we divided the items into two categories- staples and specialty.
We found that the staples (like milk, bread, fruits etc.) were pretty much unaffected by seasonality or changes in schedule (since people tend mostly to go our for lunch/dinner and most staples are built for breakfast/snacks.
The real trick was with picking the right specialty items. We've gone for specialty foods that
1. Stay fresh longer than a week
2. Combine easily with specialty items from other weeks.
An example of this would be pasta + pasta sauce. If you've got either left over, you can always use them in a later week since they don't perish at the same rate. And also, they can get combined with other specialty food from either week!
We've seen that with this arrangement, any irregularities balance out over 12-14 days for a majority of the folks. While there will always be some amount of wastage, by designing the right meals and portion sizes, we're able to reduce it significantly!
Report
@chai_mishra love the answer! Makes sense and I appreciate the in-depth response.
Report
I've got nothing on the product - it's not for me - but I just wanted to chime in and say how much I love your website and the organic integration of video.
@andreasduess Andreas, I really appreciate you saying that! You're awesome! We thought that video would be a better, more natural way to tell the story behind the box.
If one day you start considering giving it a try and have questions, you can send me an email at sebastian@movebutter.com. Would be happy to get you set up. Cheers! :)
Report
@sebastianwerz@movebutter I've got three kids and I worked my way through art school as a line cook, so food boxes, generally speaking, don't work for me. However, before I had a family, I would have looked at your product with greater interest. I think you nailed everything, from the design to the content to the presentation. I work in food marketing myself, it's great to see a product that's being launched with such integrity and passion.
Report
Hey I like where you are going with this. I have a few feedback points:
1. I'm not getting the singled most or top 3 value props from the landing page. The values props that I can imagine are:
a. Not having to buy groceries
b. Inexpensiveness
c. Quality of food
d. Uniqueness of the food (non-gmo, organic, fair trade etc)
d. Weight loss etc
Perhaps tweak it so on the top of the landing page, right under "An Entire Week of groceries" or "the founders box" say something like: "Get an entire week of (insert adjective here) organic food delivered weekly. Our food is prepared my expert chefs..." Just my guess.
2. When I click on "The Shop" it prompts me to login. I don't think I should have to log in to view the shop. You should do a lazy log in, so users will have to create an account when they go to purchase.
3. "What makes great food so great?" - I think the answer should be more about purity, treatment of the animals, etc.
4. The gyph of the milk going into the box is cool, but I found myself trying to read the other things which is hard to do because you have to wait for the gyph to cycle over again. Perhaps have a still of everything that comes in the box. Also, it would be nice if you showed what the 7 day meal plan would look like. So for each day, show the 3 meals.
5. I would break the 7:45 videos into 2-3 videos.
6. Perhaps write something to address the current solutions out there. How do you get the customer who already has their food delivered from Instacart or something.
7. Being that the price is so affordable - it almost raises some concerns. Maybe tell how you are able to get the price so low and how you chose what when the box.
Hope this helps!
@james_osullivan This is all extremely helpful! Thank you so much for taking the time to write this out! The best part is that we were already wondering how to attack a few of these issues and you've given us the exact right solutions.
Thanks so much!
@james_osullivan James thank you so much! I really appreciate you spending your time to write out these points. While we make these improvements, if you notice more things that don't make sense you can reach out to me at sebastian@movebutter.com and we'll get on it ASAP. Hope you have a great day! :)
Great work Chai and Sebastian; loved the video! A couple Q's that jumped to mind: Can boxes be expanded or multiple boxes be combined for people who live in the same household/families (maybe this is something you're thinking about in the future)? Any thoughts on how to bring down the price point for low-income individuals/families who have similar needs for healthy food and also may not have time to shop?
:)
@mk_leon Solid questions, Michelle! I'll do my best to answer them but please feel free to reach out with more questions!
1. Absolutely! You can order multiple boxes in one purchase. The coolest part is that everything we sell is small-batch and labelled with your name. That way the experience is much more personal and custom. But its especially helpful if you live in a shared home so everyone knows who a certain piece of food belongs too!
2. This is our North Star. Our vision (short and long term) is to create better food access for everyone, not a small community that can afford us. We're also in a very unique position to take this on. Since we're built online, we don't face the same issues as traditional supermarkets of being limited to the areas that we can serve. Our model and our economics are identical whether we ship to a wealthy suburban home or to low-income government housing in the inner city. The key is to reach necessary scale with our supplies so we can introduce a parallel service for low-income households. The Founder's Box helps get there. Once we're shipping enough boxes monthly, the incremental cost of shipping a lower-cost box becomes zero since we're able to use the same warehouse, suppliers and equipment!
I could go on! But I'll stop for everyone's sake- if you'd like to know more, please feel free to ping me at chai@movebutter.com :)
Hustle X
Move
Move
StriveSDK for iOS
Move
Move
Move
Move
Sharechat
The Founder's Box by Movebutter
Move
The Founder's Box by Movebutter
Move
The Founder's Box by Movebutter
Move