The Floyd Bed Frame

@scottruona –– thanks for the thoughts. The goal with the bed frame, and all our products for that matter, is to create pieces of furniture that are durable, lasting and easy to use (& beautiful of course!). We created the bed frame because we knew there was a better way to buy (ships to your door free) and use furniture, rather than just disposing of it upon the next move (we've all been there).

@kylejhoff @scottruona Also, to be fairer & include shipping, to my place it's $318 vs $435 for a full. Seems perfectly reasonable.

@staringispolite That's also comparing a full Malm to a twin Floyd. The Full/Queen Floyd is $495. In the grand scheme of bed frames, $495 isn't the most expensive, but considering how this is essentially just a raised floor, it's a lot more expensive than using the actual floor, like @kirillzubovsky mentioned in another comment. I think it's stylish in an industrial-chic kind of way, and it's definitely easier to move than an Ikea bed, but unless it's better than the floor, it's missing substance.

@scottruona @kylejhoff Actually, re-reading it, I suspect the price isn't a factor. The choice with this bed is simple - do you or don't you want a stylish looking frame? If you do, this one is a great option because you (a) don't have to go to Ikea, which either include paying them more money to deliver or renting a truck and wasting your whole day (b) don't have to bother reselling your furniture later, even with services like Move Loot, still a hustle (c) it's fun to tell your friends that you are sleeping on some cool kickstarter project from the future. So, if you rather not sleep on the floor, this is a great choice.

@kirillzubovsky @scottruona I initially also scoffed at the ~$500 price, but after looking at bed frames for an hour, everything $400 and under is crap (and looks it) and requires way too much assembly. This actually looks quite stylish and easy to assemble. I'm digging it!

@kylejhoff Awesome, I'm into it and ready!

@bentossell we have answers! 1. It's quite rigid and works best with foam mattresses. However, from our own bouncing experience, the quality of 'air' really does depend on the mattress. I have to say, for sleep, I really prefer a foam mattress, but if you're looking for a good jump you can't match the quality of a traditional spring model. Will send you flying. 2. Good question – if you're going to be moving your mattress, The Floyd Bed Frame packs up smaller than the mattress itself. However, let's be honest, I'd guess that in most cases one moving from the UK to SF would leave behind the mattress, which is why the framework is great in the sense that it allows you to take those components and replace the panels. Might I add that the modularity of it also allows for you to get an expansion pieces when you move or want to upgrade from that tiny twin to a queen, or even...a king. 3. It's simple: we were tired of our own challenges with the bed frame and remarkably tired of the culture of consumption that is tied to disposable furniture. There is a better way out there to consciously engage with furniture – that's why we're here rethinking it :) 4. Purchased one less Malm bed in my life... 5. We are super happy with it – its minimal, yet very functional. A big goal was to develop a bed frame that would work perfect for those folks who have purchased their eComm mattress (you know who are) to get it off the floor—something they could keep long term between those apartment moves.

@bentossell amazing questions Ben - gets very deep into the model and scalability for Floyd 🙌🏼🍾💯

@valenti sam! funny running into you here :) did you end up getting a floyd? i'm close to pulling the trigger and would love your thoughts!

@m4murice for sure!

@alexzanderod @m4murice Instead of one bed in a large room, there could be multiple beds in a large room. Maybe even turn a garage or storage room into a bedroom.

@brackin thanks for the thoughts. Ease of assembly/disassembly is certainly one strength of The Floyd Bed Frame — but other reasons for purchase are that it’s very comfortable yet sturdy, produced thru high quality manufacturing/use of materials + a minimal, unique aesthetic. :)

@alexzanderod @brackin ease of assembly and disassembly is huge for me. Had to move from NYC and 100% would have kept the bedframe if it had been more mobile. Instead it was left behind, cost factor becomes more reasonable when you factor in mobility/lack of need for a new bedframe every city change.

@realsimonburns @kylejhoff Hey Simon, really great question! In short, we don't see ourselves as the Warby Parker of X -> as we're taking an innovative model & pairing it with innovative product offering that's unique to the space of furniture. We definitely read @micahjay1 's piece & thought it hit the nail on the head. The successful vertically integrated companies he highlighted have all found some unique piece (specific to their industry) to innovate on beyond just offering a “ships-to-your-door” solution of x. In the razor blade industry, Harry’s knew that completely owning production was key...so they went after purchasing a factory—and now it’s going to extremely difficult for other entrants in that space. Our aim is to be the furniture solution for people living in cities. We’ve had product to market since May 2014 and have sold in 40 countries (our first product was a re-think of the table, The Floyd Table System). Our products are not only easily assembled & shipped — but also adaptability and space efficiency is inherent in the design (more conducive to how people are actually living in cities). One of our key strengths: we design our products to leverage the existing manufacturing infrastructure ––> we look at the strengths of our factory partners and design within their constraints (rather than coming up with a design & trying to build the supply chain around that). This creates high quality products & scalability that plays to the strengths of our partners. We scale with a model of manufacturing that uses tiered partners, not dissimilar from Ikea. With all this being said, vertical integration is indeed key to our model and we certainly take inspiration from game changing companies like Harry's, WP, Casper (particularly in regards to customer experience)—but with the understanding that we need to stay true to our own mission, strengths, and what works in the space of furniture.

@danielandresbk appreciate the kind thoughts! Totally nailed it on the head with the apartment shuffle – that's how we started, moving between apartments and disposing of cheap furniture. Kept the bed frame low because we're going for a minimal aesthetic that got the mattress off the ground without being too imposing (a bit of Japanese influence). If it is too low for your preference, it can still work with a box spring as well.

@kylejhoff @danielandresbk 1+ for a taller option - my dog loves to hang out under the bed. Maybe after the kickstarter?