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The Eureka Factor: Aha Moments, Creative Insight, and the Brain

The science behind creative insights.

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David Kadavy
@kadavy · Host, Love Your Work podcast
I first came across the work of cognitive neuroscientist Mark Beeman when I was reading David Rock's "Your Brain at Work" a couple of years ago. Beeman & Kounios's work focuses around "insights." It turns out that insightful thinking and analytical thinking are at odds with each other. An example of a problem that you might solve with insight would be… See more