The Developer's Guide to Book Publishing: Your traditional tech publishing and self-publishing roadmap

I've spent years crafting content written for, and by developers. For two years, I was the main writer for the Bundler and RubyGems open source projects. I served as editor-in-chief of DigitalOcean and GitHub's company blogs, where I regularly tapped engineers to write eng-focused blog posts. I've written landing page copy to help freelance developers and dev shops get more business. I've secured media placements for developer advocates in publications like DZone and InfoQ, and I've coached developer advocates on content marketing best practices. I've edited technical content, including print books (O'Reilly Media and CRC Press), magazines (Recompiler Magazine), and eBooks (Bubblesort Zines) and I've successfully self-published two eBooks. I wrote this guide to help developers understand a vital but often overlooked part of the book writing process: publishing. How do you go about finding a publisher? What do they expect from would-be authors? How do I publish my own book? How do I promote my book? These are among the many questions this guide will answer!