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The Design of Influence: How to Craft Products that Move People

Use social psychology to design engaging digital experiences

From the maker

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Ali R. Tariq
@alirtariq · Product Designer, Manulife RED Lab
In before Xmas! :) TLDR; I wrote a book! It'll help you design more meaningful and influential digital experiences. Use discount code 'merryxmasph' at the Gumroad checkout to get 40% off. Full backstory: My wife and I have been collaborating on this book for a good part of the year. She's interested in cognitive psychology (even though she's an aspiring ac… See more

Discussion

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Ali R. Tariq
@alirtariq · Product Designer, Manulife RED Lab
In before Xmas! :) TLDR; I wrote a book! It'll help you design more meaningful and influential digital experiences. Use discount code 'merryxmasph' at the Gumroad checkout to get 40% off. Full backstory: My wife and I have been collaborating on this book for a good part of the year. She's interested in cognitive psychology (even though she's an aspiring ac… See more
Scrivs
@scrivs · Creation Scientist, Makers Mob
Congrats @alirtariq! I've read the book and I must say that it was a great complement to Cialdini's work. You can read Cialdini and understand his concepts, but it can be a bit difficult to understand how to place those principles within a product. However your book does a great job of merging the scientific research with practical examples to really bring s… See more
Kamil Ali Rextin
@kamilrextin
Hey @alirtariq great to see this posted on Product Hunt. What I loved about the book was that it was written for the layman without the overly simplifying the concepts. Loved the examples and how they weave the story together. Great work, looking forward to see'ing more of your writing :)
Khuram Malik
@khurammalik · The Strategist
Definitely a much needed book in the market. I look forward to recommending it to others.
Rob Williger
@robertwilliger · CMO MapFig, Copywriting for Non-Mktrs
Just picked this up. It is a topic that is of serious interest to me and look forward to reading the book.