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I am reading this currently. My biggest take away so far is that we (as a society) blame humans too much when a product is used incorrectly. If a product is not used as intended, that's on the product designer. We need to do a better job with design overall. I also enjoy his breakdown of things that are designed poorly in general. If a door looks like a push door but can only be pulled, we should call that out. It's great.
@eric3000 Exactly! After reading it for the first time I used to say: "blame the designer or product manager" not the people who cannot use it or use the product or service incorrectly.
From the cover: "The goal: guide the user effortlessly to the right action on the right control at the right time. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorisation" A great book, I used to work with when moving from physical (design & production) to online world. Norman shows that a good, usable design is possible. Also started notice the flaws of physical products like never before. Norman explores all variety of products - from as simple as door knob to software. All having similar attributes in common, when considering the design of it. The most valuable takeaway for me was: makes you think differently about the products around us or the ones you are creating.
This is next on my reading list! Excited to dig in.
A favourite of Product Design Director at Facebook Julie Zhuo @joulee: https://www.producthunt.com/live...