The Daily

The #1 productivity hack your morning is missing? SPF for men. My mother, a leading dermatologist & skin cancer surgeon has treated tens of thousands of men for skin cancer. We partnered together last year to start GETMr. in order to make a skincare solution men would actually look forward to using. So the real question is... Men - did you brush your teeth today? If the answer is yes, but you didn't apply SPF, something is missing. Skin damage is cumulative and men are 3x more likely to develop skin cancer than women. Instead of going with the many chemical solutions on the market, we made an all mineral formula based upon data from 1000s of men and research published in the journal of drugs and dermatology. We were featured on Katie Couric Media last year & have begun to see thousands of men begin to incorporate SPF into their daily routines. We are making saving time and money on skincare today and everyday as easy as 5 pumps & 15 seconds #everydamnday

Congrats on the launch! I bought this for my dad 🎁

Those statistics with men and skin damage are staggering! As a man obsessed with the beauty industry, I've always been fascinated by other men's perspectives on their personal care routines and products they gravitate towards. At least generally, most men have less knowledge about personal care products or routines because of the emphasis of grooming norms towards women and discouragement of too many products or too much attention to grooming for men. I think your approach for The Daily is really great and arrives in a time where gender norms are continuing to change and more men are starting personal care routines. I've seen a rise in men's personal care brands and building out of pre-existing men's care lines, and I imagine even the increased availability in stores will get more men curious about identifying new products they enjoy, head to toe. Whereas some brands have struggled to market their products to men and other genders simultaneously, GETMr can focus on men's skin concerns--providing education around these statistics, honing branding to the 21st-century man, and helping men to understand what they can do to feel and look good. Great launch--this is exciting stuff!

Love to see it!

Seems pretty cool - buying for my ex-husband (we're still friends - lol) who is Indian and never uses anything on his face!!

I was an early backer during their crowdfunding and use The Daily. While the product is great, the wealth of information GETMr. provides via email and social media helps set it above other brands.

Absolutely love this product! While I originally bought it for my boyfriend- now I use it myself. It’s difficult to find a moisturizing mineral sunscreen that doesn’t feel sticky and The Daily manages it all. Really love establishing a healthy habit of incorporating spf into our busy lives! Also, yes what Ryan said, so many helpful general skin tips from the newsletters, feels like I have a dermatologist at my finger tips.