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In my 13 years of marketing the most successful marketing campaigns I've done in my career didn't come from marketing at all. It came from doing right by my customer/clients, treating them like human beings & going above and beyond for our customers. When I did this in 2007-2008 it was called "excellent customer service", it's now referred to as customer delight. As a result of my customer delight efforts our biggest source of growth came from our current customers (40-60% of new customers came from referrals or WOM). Examples: http://Narrow.io - 63% of new trials come from WOM/Referral (that's about 300 new trials a month) https://ContentMarketer.io -45% of new customers come from referral In this 10000 word playbook I outline how others can delight their customers to achieve similar results. At the very least you can drastically improve your customer success & support efforts. My hope is that this guide inspires companies to treat their customers better :)
Well done @sujanpatel - never stop hustling! Can't wait to read this πŸ˜ŠπŸ€“
Thank for sharing.