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The Craft of Words - Part One: Macrocopy

Looking at words in design and how writing shapes users exp…

Discussion

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Craig Lockwood
@craiginwales · Maker
Look carefully and you'll notice that many of the most successful designs are built around words. Apple tantalises us with the ability to hold "1,000 songs in your pocket". MailChimp has created a wonderfully engaging brand, heavily focused around language. Words lie at the heart of what we create as designers and an understanding of how they might be used … See more
H
Craig Lockwood
@craiginwales · Maker