The Breakup Shop

@ryanhoover - When is the down vote coming? Any chance you can build it just for this particular post?

and then the person being dumped can use Shyp to send you back your stuff, and Instacart to order a tub of ice cream to go with their sad movie marathon on Netflix. Aren't startups great?

It's kind of amazing that they'll charge you $10 for a breakup text. This is already the generally-accepted lowest form of severing a personal relationship. People will pay money to stoop even lower? Beyond just the ethical qualms this obviously triggers, there are practical ones: if you received a letter or text from this service, would you be likely to believe it? I'd like to see data about the % of cases in which the breakee becomes enraged and forces a confrontation with the breaker (ethnographic data would also be interesting - I can envision situations where the confrontation is an order of magnitude worse than the one the breaker was trying, cowardly, to avoid in the first place). How do they ensure that the person who contracts services is in fact in the relationship they claim to be? There's a lot of room here for cruel practical jokes and fodder for terrible romantic comedies.

Other startups capitalize on divorce, why not breaking up? Nobody likes a breakup but I see nothing wrong in offering services to those who want to breakup.

This is surely a joke?? I thought it must be & was getting a little amused that people here were taking it seriously & were offended. But then again - they've gone to A LOT of trouble if it is a joke - website design, Twitter, Instagram, Blog... Is it for real!?

This is one of the most insensitive things I've seen for a while, tech, and SaaS is great for so many things. This is not one of them.

Talk about one of the most insensitive ways to go about a difficult decision. You may not want to be with someone anymore but that person is still a human being with feelings. Think about if YOU were on the business-end of this "product". I doubt you'd want a form letter / form text sent to you ending your relationship. C'mon.