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The Boron Letters

Advice from one of the greatest direct response copywriters

MakersThere are no makers yet

Discussion

H
Rob Williger
@robertwilliger · CMO MapFig, Copywriting for Non-Mktrs
This is a classic book covering marketing, persuasion, and copywriting. It is actually a collection of articles that Gary Halbert wrote to his son while in prison but there are quite the lessons to be learned. I have heard many people recommend that to learn copywriting you should print and copy by hand these letters. They are available on his website but mo… See more