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The Big Know

Courses created by world-class brands and taught by experts

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Joseph Kuefler
@josephkuefler · Creative/Product Director, The Big Know
Hey, @sarthakgrover. Thanks for the comment and questions. We totally agree that a preview of course content prior to registration/enrollment will be a great addition. It's on our roadmap, as a matter of fact. Step one was to erect the marketing and learning environments. Steps 2 through infinity will be to lower the walls between those worlds strategically.… See more

Discussion

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Joseph Kuefler
@josephkuefler · Creative/Product Director, The Big Know
Thanks to Product Hunt for featuring The Big Know and to all you product hunters for the positive reactions. I'm Joseph, Creative & Product Director at The Big Know. We all have a favorite brand—a company or organization that constantly inspires us to live better in some way. Locked inside just about every one of those brands is many lifetime's worth o… See more
Sarthak Grover
@sarthakgrover · All things Consumer
I like the concept, quite a novel approach and I believe there is a lot to learn (about success and failure) from a lot of brands. One question I would have is about 'trust'. How do I know that as a 'student' of one of the courses, I am not just part of a marketing campaign by company X in partnership with The Big Know. In other words, how is the course co… See more
Josiah Austin Gulden
@jgulden · designer | writer | simplifier
Hey @josephkuefler! Digging the concept here. There's a storied tradition of brand-as-educator marketing here in the Twin Cities (hello Betty Crocker), and this seems like a natural evolution of that paradigm for the digital age. Question: are there specific industries or market verticals that you think will benefit from a tool like this more than others? A… See more
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Joseph Kuefler
@josephkuefler · Creative/Product Director, The Big Know
Hey, @sarthakgrover. Thanks for the comment and questions. We totally agree that a preview of course content prior to registration/enrollment will be a great addition. It's on our roadmap, as a matter of fact. Step one was to erect the marketing and learning environments. Steps 2 through infinity will be to lower the walls between those worlds strategically.… See more
John
@drwolanin · CPO & Co-Founder of Dave.com
Clever idea. You're walking a fine line with consumer trust, as I believe @sarthakgrover hinted at, but think there's plenty of opportunity in this space. I know from my experience at The Brandery, many brands are interested in working with startups and extending their reach as domain experts. This is a novel approach if you can generate enough consumer inte… See more