The App Launch Playbook

A no-nonsense approach to make your app launch a succes

The App launch Playbook is a no-BS look on how I've successfully launched our products over at Realmac - It's the book I wish I'd had access to over ten years ago before I started all this. If you're looking for some good advice on app design and marketing right now, you can also check out my blog: Let me know if you have any questions about it and I'll keep an eye on this thread and chime in where necessary :) Thanks!
@dancounsell the link doesn't work, did it change?
When will the book be available? I see "later this year" on the site, but can you be any more specific? Looking forward to it!
The book is coming from Dan Counsell, designer and founder of Realmac Software. You probably know them from Clear, Ember or Rapidweaver. I've read Pitch Perfect from Erica Sadun and Steve Sande (TUAW) which gave me some nice insights. I'm looking forward to reading this as well.