The App Launch Playbook

A no-nonsense approach to make your app launch a succes

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Dan Counsell
Dan Counsell@deleted-21158 · Designer & Founder, Realmac Software
The App launch Playbook is a no-BS look on how I've successfully launched our products over at Realmac - It's the book I wish I'd had access to over ten years ago before I started all this. If you're looking for some good advice on app design and marketing right now, you can also check out my blog: Let me know if you have any questions about it and I'll keep an eye on this thread and chime in where necessary :) Thanks!
PaulSolt@paulsolt · iPhone App Expert
@dancounsell the link doesn't work, did it change?
Ian Mikutel
Ian Mikutel@ianmikutel · Sr. PM Lead, Ink & AI @ Microsoft.
When will the book be available? I see "later this year" on the site, but can you be any more specific? Looking forward to it!
Emiel Janson
Emiel JansonHunter@emieljanson · Designer
The book is coming from Dan Counsell, designer and founder of Realmac Software. You probably know them from Clear, Ember or Rapidweaver. I've read Pitch Perfect from Erica Sadun and Steve Sande (TUAW) which gave me some nice insights. I'm looking forward to reading this as well.