The 22 immutable laws of branding

A classic from 2002 - still very valid and a must read

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Guerric de Ternay@guerricdeternay
Great hunt @bopfger! Here's a recent chat I had with marketing guru Laura Ries who is one of the co-author of the book.. We dived into the essence of branding. Laura also shared additional ideas that emerged from her experience working with her clients on their marketing strategy. Podcast episode: @dberkowitz is right. It's such an important book. Highly recommended!
David Berkowitz@dberkowitz · Principal, Serial Marketer
Agreed - an important read