The 22 immutable laws of branding

A classic from 2002 - still very valid and a must read

get it
MakersThere are no makers yet
You need to become a Contributor to join the discussion.
Guerric de Ternay
Guerric de Ternay@guerricdeternay
Great hunt @bopfger! Here's a recent chat I had with marketing guru Laura Ries who is one of the co-author of the book.. We dived into the essence of branding. Laura also shared additional ideas that emerged from her experience working with her clients on their marketing strategy. Podcast episode: @dberkowitz is right. It's such an important book. Highly recommended!
David Berkowitz
David Berkowitz@dberkowitz · Principal, Serial Marketer
Agreed - an important read
Nikolay Borisov
Nikolay Borisov@nikolay__borisov · CEO @goSUBB
This book has been one of the most influential during my brand consulting career.
David Vaassen
David Vaassen@dvaassen · CEO/Founder,
Had this book for years. The lessons and laws still apply today and we reference it in our Brand Consulting work. If you're in branding or marketing a brand or organisation - this book should be in your library.