Keurig for Beer

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Thought I would share this after backing it on Kickstarter. I love beer but getting a growler was getting costly since I wasn't able to finish it all within a few days. This product helps solve that problem.
I'd love to know more about how this keeps beer fresher than traditional bottling. It's a cool concept, and I love the lower environmental impact of the bag. I'm not sure how I feel about calling it "Keurig for Beer" because to me that implies that some countertop brewing is taking place, which doesn't appear to be the case. :)
@mjchamplin Definitely agree, I just used their title. It is more of an improved storage system.