Good idea and brilliant execution.
That being said, I think the tagline "First-ever bottled espresso" could be better.
First of all when I was in Japan, I drank quite a few bottled espresso... sold for cheap (around $1) in vending machines. So your product isn't the "first-ever bottled espresso". Then, I believe this tagline doesn't really match your high price point and doesn't highlight the sheer awesomeness of your product (organic, no preservative, neat packaging, etc.)
Well... that's just my own two cents though :)
Cheers,
Samuel
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@marketingpro_fr Agree strongly with the tag line, it cheapens the appeal of the product for me. I live in Melbourne (the newly appointed coffee capital of the World), you can find these at just about every roaster/cafe. Overall Execution is good!
@marketingpro_fr Nobody at Steamm is able to reply to the thread, so I'll jump in. As I understand it, nobody prior to Steamm was able to properly produce real espresso, which has to be steam-pulled, in bottle form. Most companies use the term "espresso" to indicate a size or a strength of coffee, but this simply is false advertising (look in the back of any proper coffee shop if you don't believe me). As the CEO explained to us, he was able to revive the original Italian method from the late 1800s, and develop a patent-pending process for producing the shots at scale in a way that is stable enough to package, ship, and consume at a later time. I'm afraid that's about all I know (I advise on operations, branding, and ecommerce, not product), but this revelation was such a big deal that the entire company was named Steamm as a product differentiator.
@domgoldsworthy After reading my reply above, if you still feel there's a real deal bottled espresso out there, I would certainly like to know about it, as it would warrant a stern discussion and possibly a slogan change.
Steamm sent my company a sample awhile back and it was delicious. I crushed through a whole box, so figured I'd share the love on PH, but I'm not associated with Steamm :) Reached out to them so they could get involved in the thread though.
Great idea, would love to try it, but I'm interested in why they decided to include Stevia in the espresso. I drink espresso several times a week, but I prefer drinking it black, which is how I assume most people drink it.
@ericnord6 there is just a hint of sweetness from the stevia, to counterbalance the combined bitterness of the coffee and the raw cacao. You won't find it to be "sweet" though, and the team went to great lengths to find the perfect ratio.
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You should probably update your social links on your site. They all point at steammbrand, which is no longer valid.
By the way, it's important to note that every single shot sold provides a polio vaccination for a child in need. An incredible company with an incredible ethos. Way to go Steamm! (Full disclosure, I'm an investor!)
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this project is looking interesting and very informative for the bigners like I am working on espresso beans website project and learned some new things from here.
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What is the shelf-life of Steamm? Does it need to be refrigerated?
@jaauerbach should be refrigerated, as its best served chilled, but doesn't need to be. Shelf life is about a month, as its completely free from preservatives. For this reason, they offer convenient subscription plans.
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