Startup Inferno

Hi Product Hunt! 👋 I’m Claudio, a Mentor and Professor who has spent years watching brilliant founders build incredible tech, only to see them get consumed by the 'fire' of their own startup journey. Most people tell you how to scale, but very few tell you how to survive the psychological and structural traps that lead to failure. I wrote Startup Inferno to be the map I wish my students and mentees had from day one. The book is structured around the 9 Circles of Startup Failure, inspired by Dante’s Inferno but applied to the modern ecosystem: - The Circle of Heresy: for those denying market reality. - The Circle of Violence: for the 'hustle culture' that leads to self-immolation. - The Circle of Treachery: where trust freezes and ecosystems die. I didn't write this to be another 'feel-good' business book. It’s a reality check. It’s about staying grounded when everyone else is floating in the clouds of delusion. I’d love to hear from you: Which 'circle' are you currently fighting in your journey? Burnout? Market denial? Scaling issues?