Starting & Sustaining: Second Edition

Build and launch a web app with less pain and fewer mistakes

A book (in every format), projections worksheet, playbook, discounts, and a podcast focusing on making the operations and logistics of building, launching, and running a web application more approachable.


Justin Jackson
Matt West
Sean Fioritto
 +4 reviews


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Steve McLeod
Steve McLeod@steveofmcleod · Founder, Feature Upvote
I highly recommend this book to anyone wanting to get a SaaS app off the ground. I read the first version in its entirety before starting Feature Upvote. I believe the book’s advice was instrumental in helping me reach a sustainable level so quickly. Garrett writes well, and the book has plenty of practical tips.
Michael Frankland
Michael Frankland@yuzool · yuzool
Bought this on v1 time and it was super valuable. The spreadsheets alone are worth it :) Looking forward to updating and the audiobook is perfect for how I consume info these days. Thanks Garrett for doing this!