Starbucks Barista

Coffee on-command through mobile or Alexa



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Mehmet Perk@mmt · Idea craftsman, Madde Us
That lady scares me.
Stedman HallidayHunter@stedman_rh · Design Technologist + Strategist
From the Starbucks press release: "Select customers can now order coffee 'on command' using My Starbucks® barista as part of an initial feature rollout integrated seamlessly into the Starbucks mobile app for iOS. At the same time, the company is launching a Starbucks Reorder Skill on the popular Amazon Alexa platform. Both features allow customers to order from Starbucks simply by using their voice."
Frank Clark@frank00 · Test Analyst
@stedman_rh "Both features allow customers to order from Starbucks simply by using their voice". A standard process with face to face ordering in store! There's very little innovation here. Just over complication in trying to reinvent the wheel.
Stedman HallidayHunter@stedman_rh · Design Technologist + Strategist
@frank00 perhaps not as valuable for what it adds as for what it removes (wait times once in-store and the inflexibility of traditional user interfaces). Not all technology totally wows us, but at the end of the day, the goal is to offer the customer a more frictionless avenue to achieve their goals. Tech mirroring the strong parts of our everyday IRL interactions (and cutting out some of the weaknesses) is probably a sign that we're moving in the right direction.
Scott Wall@scottwall0 · Professional Services Reporting Engineer
@frank00 @stedman_rh Granted it's not true "innovation" but it makes a lot of sense from a logistics perspective. Shorter wait times in store, shorter lines, advance notice on orders, and removal of a potential choke point in store. This is a good move for Starbucks. Same reason other stores do in store pick up.
Michael Flores@mike_flores23 · Crafting Ms, Vs, and Cs
This will be interesting to try. The stickiness of voice products, for me at least, drops dramatically when there are even semi-frequent errors in recognition. When done through Alexa I have no concerns, but in-app will be the experience to watch.
Stedman HallidayHunter@stedman_rh · Design Technologist + Strategist
@mike_flores23 I tend to keep my distance from voice products for the same reason. But silver lining even if voice doesn't play nice right away: ordering a "double upside down macchiato half decaf with room and a splash of cream in a grande cup" has got to be faster through the messaging interface than traditionally.
Can Comertoglu@cancom10 · Product @OneDrive (prev: Vimeo, Amzn)
The beautiful thing about this could be the simplicity of saying "order my usual" regardless of where you are...
Ben Tossell@bentossell · newCo
YASSSSS cc @mscccc