Spotify.me helps brands target music fans based on their listening habits | Mobile Marketing MagazineSpotify has launched Spotify.me , a tool which breaks down a user's listening habits into not just favourite artists and tracks, but metrics like positivity and energy, and how broad their musical tastes are. It's similar to the streaming service's annual year-end roundups and, like those, can be accessed by any Spotify user - but it's actually part of an exercise for brands.
Spotify thinks people who always listen to the same songs are more likely to buy energy drinksSpotify just released a new widget called Spotify.Me, which quantifies your music-listening habits into hard data. It's not really for consumers (I don't need Spotify to tell me I listen to a lot of Bright Eyes or that I looped this Cyberbully Mom Club song constantly this winter), but it is a way for Spotify to show off everything it knows about you - and then sell that information to brands.
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