Sponsored post calculator for Instagram

Calculates a post value based on a variety of factors

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#4 Product of the DayOctober 08, 2018

Influencer marketing costs can be unpredictable. Do the social media influencers you are interested in overestimate their worth? Buzzweb calculates a post value for every influencer on Instagram. We provide a fair post value based on a variety of factors, such as their audience size and quality, engagement rate, followers’ location, and niche.

Reviews

  • 1462371
    Luca RalloI like Digital PR and Pizza
    Pros: 

    Easy to use

    Cons: 

    We need more insights

    Instagram is a very popular platform in Italy and companies are starting to use it consistently both in first person and in Digital PR projects. Therefore it is very interesting to use this tool to analyze the influencer profiles before engaging them for a campaign.

    Luca Rallo has used this product for one week.
  • Pros: 

    Easy to use

    Accurate

    Good tool associated to Buzzweb

    Cons: 

    Nos cons

    I tried it on my influencers, and found it easy to use, it gaves me indications on how much i should remunerate them. It also helped me understood there behaviour.

    Good tool joined to buzzweb, it gives precise and clear indications.

    Marie Carmona has used this product for one day.

Discussion

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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
Hello, everyone! We’re excited to launch our Sponsored Post Calculator that allows you to learn the estimated value of any blogger’s Instagram post. If you are an advertiser, you can now find out how much it may cost to collaborate with your favourite creator. If you are an influencer, you can find out what compensation is fair for your work or learn how much other bloggers from your niche are earning. The influencer marketing industry lacks a pricing standard. One needs to have considerable experience, good relationships with social media influencers, and effective analytics tools in order to estimate the post value for a given content creator. The Buzzweb calculator estimates a fair and transparent post value for each influencer on Instagram, and everyone can see the factors that determine this value. This service is absolutely free and you can check any influencer using this direct link: We hope you like it, and we’d love to hear your feedback and questions.
Shreyaa Ratra@shreyaa_ratra · Making B2B sales easy via EasyLeadz.com
@alexander_boykov How do you plan to monetise it ?
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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
@shreyaa_ratra thank you for the question! We also have other service - a full Instagram account analysis - brands, marketers, and bloggers pay for it to learn more about an influencers.
Shreyaa Ratra@shreyaa_ratra · Making B2B sales easy via EasyLeadz.com
@alexander_boykov Got it. Few thoughts if you are planning to do B2B sales : a) Reach out to funded start-ups. These companies might spend money on advertising to acquire more users. Advertising >> Influencer >> Buzzweb b) Reach out to companies who are hiring for influencer marketing. Since these companies are already hiring for this role, it means it will be willing to spend money on a product like yours to take right decision.
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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
@shreyaa_ratra , thank you for your tips!
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Martin Santon@martinsanton · Account Manager (Social Media Marketing)
@alexander_boykov Sounds like a good tool, I think. Where are you making your money, though? I read the terms and looks like you take a percentage if one finds an influencer through your system, but couldn't one just contact through IG directly after finding through you? Thanks. EDIT: Ah, noticed I only have a few free reports. OK pricing still, though. Above question is still relevant, however. If you take 20% of everything agreed with "your" influencers, then it's not really relevant, I think.
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Dmitriy DubovikHiring@dmitriy_dubovik · CMO at https://insense.pro/
How do you guys define that the defined follower location is the one that brings the value?
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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
@dmitriy_dubovik , thank you for your question! We analyze a location of the good quality followers (those who interact with the blogger's content) and we take top 5 countries to define a certain multiplier.
Ivan Burban@ivan_burban · Head of Digital Marketing at Stripo
waiting for more useful dachboard and reviews about blogers from real people
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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
@ivan_burban , thank you! We've recently launched the service and hope that soon marketers will start reviewing bloggers. What would you like to have in the dashboard? We are developing it and your feedback is very important.
Stas Romanov@realrus · Editor
I tried. With two friends shared. The service processes the profile for a long time, but the result is interesting 😄
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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
@realrus thank you for your feedback, we are glad that you've liked the results. The reports take longer to generate because a lot of new bloggers are being analyzed at the moment.
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Ross Currie@rossdcurrie · Founder, Brutal TearDowns
@realrus @alexander_boykov Yeah it appears to be hung on my end... I shall just leave it. Time to scale the server instance for PH Launch Day :D
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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
@realrus @rossdcurrie Thanks for your feedback! In two mintutes the reports should be ready, we are working on scaling =)
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Martin Santon@martinsanton · Account Manager (Social Media Marketing)
This seems quite amazing at first sight! Will definitely check it out further.
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Alexander BoykovHunterPro@alexander_boykov · CEO Buzzweb, Investor
@martinsanton Thank you, it will be great if you let us know what you think!