Hey everyone, I'm Long, CEO of Spira AI. Nice to meet everyone here!!
Quick background: I was a founding member and Head of Product at Creatify AI, and founding member of TikTok Creative, CapCut, and Meta Video Ads. I've spent basically my whole career around social media content and how it travels, which is probably why this particular problem has bugged me for years.
Recently the thing that got me: I kept watching friends launch great products, get a nice spike, and then go completely quiet weeks later. Not because the product got worse, they just put their heads back down to build and stopped sharing, and the momentum died in that silence.