If you were going to curate AirBNB, certified you were there, took the pictures,etc. this would be the resulting site. Traction is always a problem doing this, but hey, what is entrepreneurship, if not solving problems. I looked for a property in Rome for almost a year in the future. Only three available. But extremely well laid out and there's a bit more polish to the pictures and pages of the property vs. AirBNB. So, kudos to the tech/design team as it does come off well.
Very selective on properties in very desirable locations
The obvious. Small (so far) number of properties and cities.