Say bye to Brita. The beautiful, sustainable water filter.

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Reuben Metcalfe
Reuben Metcalfe@reubenmetcalfe · Growth geek, Serial upstart.
The most impressive thing about this company isn't the product IMO - it's their initial launch / distribution model. These guys NAILED Kickstarter, then proceeded to tell everybody step by step how they did it. I've added the link above - it is mandatory for anyone intending on running a Kickstarter campaign, and highly recommended reading to those who aren't... I've used the same tactics to get featured in Wired, IGN, and a few others... basic stuff, but very practical.
Alex Baldwin
Alex BaldwinHiring@alexbaldwin · Designer
Water Chemex :)
Noah Lichtenstein
Noah Lichtenstein@noah_l · Partner, Cowboy Ventures
I'm a big fan. I have the carafe at my home and it's always a conversation starter when I have it out on the dinner table. It's like Brita + Apple + Toms shoes had a baby together. Functionality, design and charity in a perfect marriage :)