Socialight.io

Google Analytics for Social Media

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Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
We created socialight after working with dozens of business struggling to quantify ROI on social marketing campaigns. Our goal is to make social media analytics as easy to understand and universal as Google made web analytics with GA.
Sean Percival
Sean Percival@percival
Why are you building this? Was this a challenge you faced personally or just feel there's a market need?
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
@Percival Hi Sean, I led engineering at Chute and at CGC, a women's social marketing agency, and at both, our clients constantly asked, "How do I track this?", "How do I value it?". This is the lynchpin in social marketing and is a huge problem in the industry.
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
And I really like the challenge of normalizing and quantifying data across the myriad of platforms out there. No one is doing that well, yet.
Sean Percival
Sean Percival@percival
@gonewandering Oh great, I know Greg over at Chute.
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
@Percival Greg and Ranvir are great and Chute's system is really cool. They're focused on the F500 enterprise set. I left to chase the longer tail—I think there's a huge op right now to quantify value in social among mid-size co's.
Sean Percival
Sean Percival@percival
What are sales/subscriptions looking like so far?
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
We launched our first public beta last week (Thursday), were featured on PH and on the front page of HN. Got picked up by the German tech blog t3n, and have added just over 400 registered users. Hoping for our 500th today :).
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
We're launching a small business feature-set next week based on the feedback we've received. ~$5/mo/account for Facebook Business Pages, API access, and content exports.
Sean Percival
Sean Percival@percival
@gonewandering Are these users who are actively using the product? Or just registrations?
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
@Percival yeah, it's really cool! Our visits are roughly 30% returning since we launched last week, if you take out days with big features, it's above 55%. Average time on site is around 5 min—above 7 minutes for returning users—and pages per visit is 4.5. Maybe more importantly, people are linking roughly 2.6 social accounts per signup, with very view disconnections.
Sean Percival
Sean Percival@percival
I would agree that sometimes show ROI from social is tough. What's the secret sauce you're working on to make this easier to manage?
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
@Percival We're early in this now, but our biggest differentiator is our ability to take data from these very different platforms, normalize it, and make searching it, aggregating it, analyzing it, and comparing easy, fast, and simple. The solutions out there now don't tell you that for your business, one retweet == three Facebook likes, and our system does.
Tom Masiero
Tom MasieroHiring@blendahtom · GM of LaunchBit
Love the concept.. onboarding is really rough right now.. my suggestion is get users connected to Instagram, FB , Twitter ASAP.
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
@BlendahTom Hey Tom, thanks for the comment. I totally agree. We considered social logins, but we don't want to create any confusion over what account is connected where. We may switch back to a simple version in the coming weeks.
Tom Masiero
Tom MasieroHiring@blendahtom · GM of LaunchBit
@gonewandering It's more confusing in it's current state as it's not entirely clear to someone logging in for the first time what to do.. especially if it's a person managing a sold brand. If you somehow got people to connect their social accounts right away.. you could always add additional tiers when they wanted to add more accounts under a different brand.
Lindsay Silver
Lindsay SilverMaker@gonewandering · Founder, Socialight.io
@BlendahTom Yeah. Totally agree. It's one of our biggest improvement areas. You'll probably see changes to this in the coming week :). Thanks for the feedback—I really appreciate it.