SNOW

Korea's Snapchat clone

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Like, literally a clone
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Look familiar? Apparently this is blowing up in South Korea. Here's @paulmozur's NYT piece on the app.
@rrhoover "Mr. Han, the spokesman for Snow, acknowledged it was similar to Snapchat, but said Snow had unique features like video chat." Snapchat has video chat. This is kind of sad
@dengtimmy Sad that it's blowing up?
@dengtimmy @rrhoover What's sad? That our techno-capitalist society allows for this to happen or that somehow the idea of copying another is so new that it's shocking?
@rrhoover @paulmozur Mindie is worth $0 now, and their copy (Musical.ly) is worth $500M.
You know how they say ideas aren't worth a dime and execution is everything?
But that is more due to Korea's national pride. Korean clones of Western Apps do grow over there every single time. There is no economical or viral background to it, it simply is how the Korean cultural patterns work and it also does not necessarily come with the conclusion that their execution is good - in fact most Korean clone startups are poorly developed and designed. Most Korean Apps in general run poorly...
@andmitsch IMO I'd say it's not about national pride (no one would ever say "let's use Snow instead of Snapchat because Snow is from Korea"), I'd say it's about four main reasons: 1. Marketing. No one knows about Snapchat in Korea, and Naver has a ton of money to spend on UA. They know the Korean market, Snapchat doesn't. 2. They're designed for the Korean market with stickers/emojis that suit Korean users. 3. They fit into the current app ecosystem. I bet that a huge growth factor of Snow is their upload/send to KakaoTalk feature (everyone uses KakaoTalk messenger), something that makes a ton of sense if you want to crack the Korean market, and something Snapchat easily could've built if they were serious about the Korean market (something they obviously isn't and probably shouldn't). 4. Point 1+2+3 = Network effect.
@antoneliasson >(no one would ever say "let's use Snow instead of Snapchat because Snow is from Korea") Oh actually, that is a given for Koreans. It is Korean, therefore we use it, even if it is not the origin or if something else exists. #1: That is true. Naver actually also keeps a chokehold on the government and has way more influence then one who is not in Korea might ever imagine. #2: Partially true. This is not necessarily a reason as the Korean digital design culture is pretty underdeveloped, yet tries to bite a lot of the Western design experience. In this case, it is 1:1. #3: Cross-application utility is of course, as also for Western apps, a given factor - yet, this is not a decision driver. Even if snapshot would offer line and ktalk connectivity, snapshot will not be used in Korea if there is a national alternative. If it is from naver or kakao it will find explosive growth and distribution in no time. But yet, do not underestimate the influence of national origin in SEA countries. And that is a common self-reflected opinion from Koreans. We use it, because it is made in Korea, period. Though, kakaotalk indeed has always been better than whatsapp :D
If it doesn't run terrible on Android like Snapchat does, I'll take it gladly.