Millions of prizes hidden by AR

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Really cool concept! Can't wait to try it out (may want to link the apple store on here - at first I didn't think it was in iOS until I went to the website).
So basically you win real stuff?
Looks similar to Seek. How are you different?
@theleovogel It's nearly identical.
Pretty cool , looking forward to trying this out.
Sounds like a cool game! Is it limited to the States?