First the Ghostface Chillah Plushie, then a Snapchat Beach Towel, now a deck of playing cards. What's next, @evanspiegel? 👻
And it's not just a deck of cards, but they made a Snapchat game out of it:
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How to play SnapKings: Sit around a table with friends and dump the cards in the middle! Have everyone take a Snap together, caption it "SnapKings," and add it to their Stories. Have one friend pick a card and follow these instructions. Then another friend picks. Happy Snapping!
Ace - Waterfall - Everyone Snaps the person next to them, then adds to their Story.
2 - You - Tell a friend what face to make and Snap them. Add to your Story.
3 - Me - Snap yourself while making your grossest selfie face. Add to your Story.
4 - Score - Challenge one friend to see who has the higher Snapchat Score. The loser gets to send a Chat from the loser's phone to whomever they please.
5 - Guys - Girls get to pose the guys however they want for a Snap. Add to Story.
6 - Girls - Guys get to pose the girls however they want for a Snap. Add to Story.
7 - Heaven - Everyone throws their phone towards the heavens. Whoever throws the lowest must give their phone to a friend, lie on the floor, and let the friend Snap them. Add to your Story!
8 - Mate - Choose a mate and take the same Snap together, then add to both of your Stories. Anything you do from now on, your mate has to do with you.
9 - Rhyme - Bust a rhyme for a 10-second Snap. Add to your Story.
10 - Lens - Pick a Lens for everyone to use in a Snap. Add to Stories.
Jack - Smack - Talk smack to a friend while recording a Snap of them. Add to Story.
Queen - Question - Question a friend while recording a Snap of them. Add to Story.
King - Make a rule - Whoever violates the rule must make the face you choose in every Snap for the rest of the game.
Last King drawn - Everyone gets to pose you however they want for a Snap, and add it to their Stories.
Joker - Pose the entire group however you want for a Snap. Add to your Story.
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@rrhoover Wow @ #7. I foresee the old school unbreakable Nokia brick phone making a comeback.
Whoever is doing this over there, props to you. This is easy to dismiss as a novelty, but it speaks to their personality and dedication to their community, and more than that, their willingness to make something and charge for it. Snapchat has been an exception in the consumer-social space in that they've had no shame about monetizing from early on in cool ways that are consistent with their brand. This, while it probably won't move the needle, continues that.
Absolutely brilliant. Adds a physical dimension to a digital product which will undoubtedly increase brand awareness and usage within their existing audience + growing audiences.
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