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Snapchat is now selling hats and sweatshirts inside its app - and testing out Snapchat's commerce potential in the processDo people want to buy things directly through Snapchat? The company is trying to find out. The company launched a new in-app Snap Store on Thursday, a section where users can buy sweatshirts with Snapchat's logo, or a stuffed plush toy depicting Snapchat's now famous dancing hotdog character.
Snapchat's new Snap Store teases in-app commerce potentialSnap Inc just launched merchandise store. The goal isn't to make money yet, but it proves the potential for an in-app commerce platform for other brands. Today the company opened the Snap Store which lives in the Snapchat app's Discover section and lets you buy Snapchat merchandise liek a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt.